📊 Micro case studies

🎸 ​How Workday turned customers into rockstars​​

📱 ​How Spotify Wrapped actually plays out​​

💳 ​How Mastercard became an engine of inclusion​​

🍍 ​How Ananas Anam turned pineapple waste into new products​​

🍺 ​How Budweiser got over a beer ban​​

😔 ​How CALM normalised suicide conversations​​

🍔 ​How McDonald's won hearts without hamburgers​​

🍅 ​How Heinz's red hot work is working​​

​​🥦 How ITV / VegPower got kids to eat vegetables by making them bad​​

🍔 ​How McDonald’s won over the UK by being confidently humble ​​

🍫 How ​Cadbury returned to growth by showing people's generosity​​

🛠️ Micro strategy guides

🎭 ​Social may not always need to be 'on message' (and this is fine!)​​

​​🎯 How to discuss cool but off brief ideas​​

🤖 ​How to think about synthetic research​​

📝 ​How to think about your own strategy studio​​

🤝 ​How to do integration minus the insanity​​

🧭 ​How to think about comms planning​​

📈 ​How to think about social effectiveness​​

🎮 ​How to think about gamer need states​​