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Salmon Theory

Micro wisdom for modern marketers.

๐Ÿ“š Micro book summaries

๐Ÿ•‰๏ธ โ€‹'Zen Mind, Beginner's Mind', by Shunryลซ Suzukiโ€‹โ€‹

๐Ÿ™ˆ โ€‹โ€˜Wilful Blindnessโ€™, by Margaret Heffernanโ€‹โ€‹

๐Ÿงช โ€‹โ€˜Alchemyโ€™, by Rory Sutherlandโ€‹โ€‹

๐Ÿ“โ€™โ€‹Positioningโ€™, by Al Ries and Jack Troutโ€‹โ€‹

๐Ÿ’ฏ โ€‹โ€˜The Body Keeps The Scoreโ€™, by Bessel van der Kolkโ€‹โ€‹

โšก โ€‹โ€˜The 48 Laws of Powerโ€™, by Robert Greeneโ€‹โ€‹

๐ŸŽฏ โ€‹โ€˜A Masterclass In Brand Planningโ€™, by Judie Lannon and Mary Baskinโ€‹โ€‹

๐Ÿ˜ค โ€‹โ€˜Antifragileโ€™, by Nassim Talebโ€‹โ€‹

๐Ÿค โ€‹โ€˜Maximsโ€™, by La Rochefoucauld (Part 2)โ€‹โ€‹

๐Ÿฆ โ€‹โ€˜Maximsโ€™, by La Rochefoucauld (Part 1)โ€‹โ€‹

๐Ÿงธ โ€‹โ€˜Creativity Inc.โ€™, by Ed Catmullโ€‹โ€‹

โ™€๏ธ โ€‹โ€˜The Second Sexโ€™, by Simone de Beauvoirโ€‹โ€‹

๐Ÿ˜Œ โ€‹โ€˜Manโ€™s Search For Meaningโ€™, by Viktor Franklโ€‹โ€‹

๐Ÿ“Š โ€‹โ€˜Good Strategy Bad Strategyโ€™, by Richard Rumeltโ€‹โ€‹

๐Ÿ•‰๏ธ โ€‹โ€˜How To Stay Saneโ€™, by Philippa Perryโ€‹โ€‹

๐Ÿ’ก โ€‹โ€˜Creative Mischiefโ€™, by Dave Trottโ€‹โ€‹