Hi friend – Rob here. Today on Salmon Theory+: a summary of 'Creativity Inc.', by Ed Catmull. I gotta level with ya: i struggled with this edition. There's just so many good ideas on what i'd call the dance between: The business of creativity The creativity of business But i managed to get down to my seven favourite ones. Bring your best Pixar movie references, and let's do it. Let's get into it. 📝 TL;DR: Measure your team's success by how they respond to screw ups. Treat craft as a...