Hey friend – Rob here. Look, sometimes i look at a piece of work and can immediately see the brief. This isn't even a bad thing! It's just that the purity of a thought is preserved in the work you see. Especially if it feels like a casual thought, that actually when properly dramatised can make waves. That's what Workday did in this case study. They got Bronze at the Cannes Lions Creative Effectiveness Awards. And it involves business software, plus... rockstars. Give yourself 5 minutes for...