Hi friends – Rob here. Today in Salmon Theory+: a summary of 'Maxims', by François de La Rochefoucauld (part 2). One of my favourite books ever. It's Twitter before Twitter was Twitter (and definitely before it became Xitter). And it's a massive inspiration for how i like to write. Maximum meaning, minimum means. With a little bit of paradox in there, sure. But that just makes it more interesting. Let's see what it can teach us about marketing ego. (Btw, i love this book so much i am doing...