Hi friend – Rob here. Integration is like teenage s*x: everyone talks about it, but how many actually do it? So let's talk about some basics of how to do integration, minus the insanity of it all. If you cringe at "do some cutdowns for social" or "we'll PR the ad", this is for you. Let's get into it. 🚨 Problem: Integration is an exercise in architecture that's treated as a change in wallpaper. 💡 Solution: Determine what's fundamental, fixed and flexible across the entire media mix. 🧭...