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πΊ How Budweiser got over a beer ban
Published about 2 months agoΒ β’Β 2 min read
Hey friend β Rob here. Let's talk about Budweiser today. They won Silver at the Cannes Lions Creative Effectiveness with this one. It's about how you can respond to a ban not by moaning about it, but by being inventive around it. Give yourself 5 minutes, that's how long this is gonna take. Let's go! How Budweiser got over a beer ban π¨ Problem Budweiser was a long-time sponsor of the World Cup. And in 2022, they'd planned their biggest ever campaign. 70 countries. 1.2 million points of sale....
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