Hey friend – Rob here. Let's talk about Budweiser today. They won Silver at the Cannes Lions Creative Effectiveness with this one. It's about how you can respond to a ban not by moaning about it, but by being inventive around it. Give yourself 5 minutes, that's how long this is gonna take. Let's go! How Budweiser got over a beer ban 😨 Problem Budweiser was a long-time sponsor of the World Cup. And in 2022, they'd planned their biggest ever campaign. 70 countries. 1.2 million points of sale....