Hi friend – Rob here. Today in Salmon Theory+: a summary of 'Good Strategy Bad Strategy', by Richard Rumelt. This book changed things for me when i read it in *checks notes* 2013. Not because it was so clever. But because it was extremely clear. A lot of what i write and think today i still owe to it. Let's get into it. 📝 TL;DR: Scope dictates strategy as much as strategy dictates scope Strategy is what comes after "by", followed by "because" Give your teams freedom within a framework If you...