Hey friend – Rob here. Let's talk about CALM today. They won Silver at the Cannes Lions Creative Effectiveness with this one. Warning, it's about suicide, but i couldn't not write about it as it's such important work. Give yourself 5 minutes, that's how long this is gonna take. Let's go! How CALM normalised suicide conversations 😨 Problem After the pandemic and cost of living crisis, UK suicides increased by 13 per week. This was particularly stark with teenage girls and women under 24. But...