Hey friend – Rob here. Cannes Lions, yay! But did any of the work actually, er, work? Well, this is why my favourite section of their entire affair is the Creative Effectiveness Lions. So, i spent some time dissecting the winners and bring to you les super petit summaries over the next few weeks. Let's start with Heinz. Love the Heinz body of work from the past few years. And love to see the results now starting to be attributed to it. 🚨 What was the problem? Heinz brand relevance (and...