Hey friend – Rob here. Look, i love Spotify Wrapped. You love Spotify Wrapped. Everyone loves Spotify Wrapped! But the real question we should be asking ourselves is, how does it work? Beyond it feeling good and cool and "we should do this too", how does it actually play out for the business? That is the topic of this case study. It won Bronze at the Cannes Lions Creative Effectiveness Awards. Which means it's not only good work, it's work that actually works. So hold on for 5 minutes, that's...