A short weekly newsletter on compassion, clarity and creativity.
π± How Spotify Wrapped actually plays out
Published about 2 months agoΒ β’Β 3 min read
Hey friend β Rob here. Look, i love Spotify Wrapped. You love Spotify Wrapped. Everyone loves Spotify Wrapped! But the real question we should be asking ourselves is, how does it work? Beyond it feeling good and cool and "we should do this too", how does it actually play out for the business? That is the topic of this case study. It won Bronze at the Cannes Lions Creative Effectiveness Awards. Which means it's not only good work, it's work that actually works. So hold on for 5 minutes, that's...
Read this post with a premium subscription
This post is only available to premium subscribers.