Salmon Theory
By Rob Estreitinho
Micro wisdom for modern marketers.
Get a crystal clear vision of your team's performance at a glance.
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Designed for the service industry, access to the mind of seasoned manager βArthur Perezβ, who will give you the template he's used for years to run efficient and effective teams.
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A nerve centre for your team
π Check Performance QuicklyGet a quick view on what's happening in your team and see how it's performing according to standard team KPIs. | π° Understand Your Team's Real ValueUnderstand your team profitability and value beyond the balance sheet on a month to month basis. | π Track Projects & ResourcesTrack all projects and plan resources on a weekly basis. |
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What people say:
β | β  "Arthur's Operations Sheet is a crystal clear vision across the whole of your department in one go. Profitability, efficiency, resource. A sheet that anyone can glance at and know exactly how healthy the department resourcing and financials are. The sheet has saved me so much time and mental headspace." Frances Docx, Strategy Partner at 20something |
β | β "Arthur's Operational sheet is a powerful political tool that any Heads of department should be using to back up their financial conversations with their line managers: are we on target with our financial objectives? Are we still profitable? Can we afford to hire someone? Are our costs too high? Since I used it, it has empowered me to show how successful my department has been and it has given me confidence when heading into sensitive conversations. A game changer!" Marion Pascal, Head of Data & Insight at Freud Communicationsβ |
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Get the template
TemplateGet the template with the tutorial to start your ops journey. Β£15 ββGet template βββ | Fast ImplementationGet the template, the tutorial, and 2 hours of Arthur's time to help you implement the template faster and coach you. Β£99 ββBuy it βββ | Bespoke ImplementationFor people wanting to hit the ground running as fast as possible and to get bespoke changes. Get bespoke changes such as quarterly dashboard, team vs. team lead sheets. Β£249 ββBuy it βββ |
β | About ArthurArthur is a seasoned team lead who has worked both in creative agencies and in-house. He has created departments, worked across the marketing funnel, and led effective teams. He started his career in agencies as a strategist. He is a system thinker who developed a liking for operations when he joined Depop as head of brand marketing. There, he built and run the brand & creative function. He is now Director of Strategy and Operations at Stereo Creative. β |