Hi friend – Rob here. Today in Salmon Theory+: a summary of 'Positioning', by Al Ries & Jack Trout. This book is a classic, and perhaps rightly so. A lot of what i took from it, i still apply and come back to. Especially when you consider that most 'modern' strategy disciplines seem to forget that our job is (still) to earn a place in people's minds. Without that, we are nothing. Let's get into it. 📝 TL;DR: Do something better with what’s already there Don't be the only, be the most likely...