Hey friend – Rob here. Last week i wrote about how Heinz's red hot work is working. Based on new Salmon Theory+ subscribers, that seems to have struck a chord! So, let's continue with our journey into the comforting world of effectiveness. (That magical place where all the uncertainty of our contributions as strategists gets... er, less uncertain.) And today, we're talking about McDonald's. Specifically, some of their wonderfully entertaining and eyebrow raising work from last year. So what's...