Hey friend – Rob here. My journey into the Cannes Lions Creative Effectiveness archives continues. In this piece: Mastercard. This one got Silver. And it's a good one if you're working on doing inclusion the right way. Not because you're talking about it, but because you're doing something about it. (And then talking about that!) Get your timer on, as this should only take 5 minutes. ... go! How Mastercard became an engine of inclusion 😨 Problem Mastercard knew 1.4 billion people are excluded...