Hi friend – Rob here. Today in Salmon Theory+: a summary of 'Man's Search For Meaning', by Viktor Frankl. A tough book, but that's why it's worth the read. It gives you perspective. Wisdom. On life and beyond. What might it teach us about strategy, i hear you ask? Let's find out. 📝 TL;DR: What's your primal reason for doing this? Don't just tell clients, show them Clear rules make the game more fun Assume your client's doing the best they can with what they've got Respect instinctive...