Hey friend – Rob here. The other week, i asked this to the Friends of Salmon Theory private group: "Hello! What are our thoughts on synthetic research? I feel like writing a little thing on them so collecting hot takes 💣 (pleasantly warm takes also accepted)" By synthetic research, i mean the likes of Synthetic Users, Evidenza, and others. (By the way, you can hear good and thoughtful interviews with the respective founders here and here.) And reader, yet again the group did not disappoint....