Hi friend – Rob here. Today in Salmon Theory+: a summary of 'Alchemy', by Rory Sutherland. (As voted by the always trustworthy Friends of Salmon Theory!) Three reasons i love this book: It's Rory Sutherland's machine gun tone, except in written form Therefore, if your brain synapses like going wild (✋), it's a cognitive treat And it's packed with loads of validation if you're not always, erm, logical Let's get into it. 📝 TL;DR: Treat testing and learning as a series of tiny things Mine...