Hi friend – Rob here. Today in Salmon Theory+: a summary of 'Wilful Blindness', by Margaret Heffernan. This book is a rare breed that: Is well written Is compelling Is not repetitive Most books are glorified blog posts. This one is anything but. Let's get into it. 📝 Five punchy ideas: Wilful blindness is what happens when we refuse to accept uncomfortable truths. Most of the time, we don't do this because we have bad intentions. It's that we crave comfort, conformity and certainty. And a...