Hi friend – Rob here. Let's talk about Comms Planning 101. A fair few people have messaged me about this. And it's a part of the discipline i think (still) doesn't get enough love. So let's put down some foundational principles to how i've seen it done well. Let's get into it. 🚨 Problem: People confuse comms plans with media plans, which means most comms plans end up looking broadly the same. 💡 Solution: Combine audience barriers, roles of comms and media thinking to get the most out of any...