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Salmon Theory

๐Ÿ› ๏ธ Guide: Comms Planning 101

Published about 1 month agoย โ€ขย 5 min read

Hi friend โ€“ Rob here. Let's talk about Comms Planning 101. A fair few people have messaged me about this. And it's a part of the discipline i think (still) doesn't get enough love. So let's put down some foundational principles to how i've seen it done well. Let's get into it. ๐Ÿšจ Problem: People confuse comms plans with media plans, which means most comms plans end up looking broadly the same. ๐Ÿ’ก Solution: Combine audience barriers, roles of comms and media thinking to get the most out of any...

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