Hi friend – Rob here. Today in Salmon Theory+: a summary of 'A Masterclass In Brand Planning', by Judie Lannon and Mary Baskin. (Inspired by the works of the one and only Stephen King, the strategist guy, not the horror guy.) This book has reduced my anxiety reading the trade publications by about 90%. Let me explain. You know how every now and then the narrative comes around to 'a big new problem'? Well, this book puts any 'big new problems' into perspective because these were the problems...