Hey friend – Rob here. Let's talk about Ananas Anam today. They won Bronze at the Cannes Lions Creative Effectiveness with this one. It's about how you turn waste into something that can be wonderful, by being useful. Give yourself 5 minutes, that's how long this is gonna take. Let's go! How Ananas Anam turned pineapple waste into new products 😨 Problem Dole is one of the world's largest pineapple producers. But they were facing significant waste from pineapple leaves after harvest. For every...