Hey friend – Rob here. I keep going back and forth between how much i pack into this newsletter. And then i realise, i fucking hate long newsletters, so who am i to produce one? Especially when i get feedback like this: "Thank you, Rob... for likely the most authentic advertising newsletter out there." No, thank you Brian, this truly does mean a lot. So yeah, remember kids: always write the things you'd want to read. 💌 This week on Salmon Theory: The problem with urging positivity Reduce...