🍣 Synthesis-as-a-Service


Hey friend – Rob here.

Here's what's been swimming around our brains lately:

Grab a cup of caramel tea, and let's get into it.

Synthesis-as-a-Service

And why it may be an underrated use case for hiring independent strategists.

5 things i’ve learned from Theophilus Wells IV

Including directness, self-definition and why impostor syndrome is a luxury.

The question i ask whenever i open a book

A good book shouldn't just break you, first it should destroy you (a bit).

[Bonus!] Social strategy, deconstructed

The first edition was such a success, we'll be back on January 10th.

Rob Estreitinho

Strategist, writer, maker

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Salmon Theory, by Rob Estreitinho

Helping savvy strategists swim upstream.

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