profile

Rob Estreitinho

Strategist, writer, co-conspirator

Founder, Salmon Labs. Publisher, Salmon Theory.

🍣 5 interesting things on my mind (and a giveaway!)

Salmon Theory offers practical wisdom to help marketers create meaning. Read the archive here. If this was sent to you, subscribe here. Hey friend – Rob here. Before we start, i have an update and a treat to tell you about. The update: i've teamed up with Mark Pollard to write an ebook about workshops! And we had a great chat about it over on the Sweathead podcast. The treat: i'm giving away a free copy of Mark's book, 'Strategy Is Your Words' (worth $45.00)! Yes, i like Battleship. How it...
1 day ago • 7 min read

🍣 7(ish) things that have been on my mind

Salmon Theory offers practical wisdom to help marketers create meaning. Read the archive here. If this was sent to you, subscribe here. Hey friend – Rob here. This week on Salmon Theory, riffs on: Team chemistry and dodgy maths Writing the brand strategy for masculinity Client wants and needs and how they differ The ongoing dance of skills and time Stuff i could have tweeted except i like having reach Salmon Lab notes from the past few days Birds doing beautiful bird things I appreciate your...
4 days ago • 7 min read
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🍣 How to be an antifragile strategist

Hi friend – Rob here. Welcome (back!) to Sunday Strategy Shortcuts. That's right, i heard ya loud and clear: the shortcuts are the thing! So we're returning to that. Worry not, if you were getting a taster for non-shortcut formats, i got other email products in the works. But i've learned to keep every email series i send focused on one problem it's trying to solve. To wit, Sunday Strategy Shortcuts is about giving you ways to grow your skills when you're f–cked for time. Also known as NaaS,...
6 days ago • 7 min read

🍣 15 years of tasty strategy knowledge in 50 sentences

Salmon Theory offers practical wisdom to help marketers create meaning. Read the archive here. If this was sent to you, subscribe here. Hey friend – Rob here. Every now and then, i fall into the good ol' listicle. I don't know what it is that i like about it so much. Maybe it's because, as an elder millennial, BuzzFeed was my early stage professional life education. Maybe it's the ADHD having its say, and i can't digest more than bullet points at a time. (99% of my use cases of Claude are...
8 days ago • 6 min read

🍣 Fail forward as a philosophy

Salmon Theory offers practical wisdom to help marketers create meaning. Read the archive here. If this was sent to you, subscribe here. Hey friend – Rob here. I love talking about parenting. Being a dad (my kid's 2 now, insanity!) has changed me. I like to think for the better, though in some aspects i might just be... different. And my style of work feels, again, not better, just different. This feels like a net positive. After all, difference (relative or otherwise) is the trade of a...
11 days ago • 7 min read
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🍣 The seven sins of leadership (part 1)

Sunday Strategy Shortcuts is the newsletter that digests smart books into seven core, practical ideas, so that marketers and strategists can expand their skills without expanding their calendars. If this was sent to you, subscribe here. Hi friend – Rob here. Welcome to Salmon Theory Premium. If you've missed recent editions, check them here: 🍣 Your marketing ego is showing (part 1) 🍣 Your marketing ego is showing (part 2) 🍣 How improv can improve your thinking Some of you very helpfully sent...
13 days ago • 14 min read

🍣 How dorky tropes can help you sharpen your brand strategy

Salmon Theory offers practical wisdom to help marketers create meaning. Read the archive here. If this was sent to you, subscribe here. Hi friend – Rob here. Before we start: i'm doing a 20% discount on Salmon Theory Premium, exclusively for you. I'm trying a new content model. The free edition (which you're reading!) is a weekly practical marketing tip. The Premium edition (this!) is a weekly deep dive from outside of marketing, which make you better at it. People tell me the deep dives are...
18 days ago • 5 min read
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🍣 How improv can improve your thinking

Sunday Strategy Shortcuts is the newsletter that digests smart books into seven core, practical ideas, so that marketers and strategists can expand their skills without expanding their calendars. If this was sent to you, subscribe here. Hi friend – Rob here. Welcome to another edition of Salmon Theory Premium. All previous editions are here: 🍣 How to spot a good strategy (and avoid a bad one) 🍣 How to find meaning in marketing 🍣 How to lead in more inclusive ways 🍣 How to manage your team's...
20 days ago • 15 min read

🍣 How improv can improve your thinking (free preview)

Salmon Theory offers practical wisdom to help marketers create meaning. Read the archive here. If this was sent to you, subscribe here. Hey friend – Rob here. Let's talk about improvisation. Over the course of Christmas 2023, i read about improv. Specifically, the book 'Do Improvise' by Robert Poynton. And i lapped. It. All. Up. It changed so many ways in which i thought about how we work. Not the work itself, but how we develop the work. And it started becoming apparent to me that linear...
23 days ago • 3 min read

🍣 How memes can help you tackle a messy deadline

Salmon Theory offers practical wisdom to help marketers create meaning. Read the archive here. If this was sent to you, subscribe here. Picture this scenario. It's 9.37am. You got a call from a client. Something's come up. They need help. There's a problem: they need help NOW. They need perspective. And they're losing clarity because of all the politics around it. In short, they need an external point of view. They feel a bit awkward. They apologise. "I know this is not how we like to do...
24 days ago • 5 min read

Founder, Salmon Labs. Publisher, Salmon Theory.

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