π£ 36 things i'm still learning at 36
|
Hey friend β Rob here. This is the last newsletter of the year, and goodness me what a year it's been. I was made redundant. I started a business. I lost my mother. I had my best year ever in terms of cash and confidence building. Ebbs and flows, eh? I hope you have a chance to take a break, genuinely turn off those notifications, and sleep in if you feel like it. I bring below 3x articles i wrote recently, and an event we're running in January. See you in 2025, and thanks for supporting Salmon Theory. Keep swimming, Rob π§ Thinkingβ36 things iβm still learning at 36βEveryone talks about lessons learned, here's a bunch of helpful doubts instead. β βIs it an age thing, or a cohort thing?βMost audience research suffers from this problem, and we're working a bit blind as a result. β βHow to think about social effectivenessβSome expanded thoughts on social effectiveness, with 3 examples of when it's done right. π EventsβHow to stop over-cooking your social strategy (#2)β92 people signed up in a week, omfg! Get in while there are still slots.
|
Salmon Theory, by Rob Estreitinho
Helping savvy strategists swim upstream.
Hey friend β Rob here. Here's what's been swimming around our brains lately: Synthesis-as-a-Service 5 things iβve learned from Theophilus Wells IV The question i ask whenever i open a book [Bonus!] Social strategy, deconstructed Grab a cup of caramel tea, and let's get into it. Synthesis-as-a-Service And why it may be an underrated use case for hiring independent strategists. 5 things iβve learned from Theophilus Wells IV Including directness, self-definition and why impostor syndrome is a...
Hey friend β Rob here. Do you worry about things? Or at all? My suspicion is that you worry far too much about everything. But don't worry, so do i. I think it's part of what makes strategists minimally good at the job. We are always wondering what else we might be missing. It's not a point of advantage, but it's definitely a point of parity. Worrying means we don't take anything for granted. And that's the first ingredient you need to challenge preconceptions about a problem. However. As you...
Hey friend β Rob here. A few months ago i kicked off a video interview series, starting with Chris Rawlinson, founder of 42courses. You can watch it here. It was genuinely one of those wide ranging conversations where you start on point A and finish on point 37.1. And if that structure makes no sense, it's by design. I love randomness in exchanges. Anyway, there's tons of wisdom that i got out of Chris's brain, and some good lessons to help us all grow with a greater sense of compassion,...