🍣 10 ways to break your strategist's heart
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Hi friend – Rob here. Welcome to Salmon Theory, a daily newsletter to help marketers like you sharpen their minds. You can also read this on salmontheory.email. Let's talk about heartbreak. Composer Tina Davidson wisely says: "Let your heart be broken. Allow, expect, look forward to. The life that you have so carefully protected and cared for. Broken, cracked, rent in two. Heartbreakingly, your heart breaks, and in the two halves, rocking on the table, is revealed rich earth. Moist, dark soil, ready for new life to begin." Beautiful. Alas, heartbreak comes in many shapes. And strategists have hearts too (i know!), which can be broken on occasion. So, let's say you wanna break your strategist's heart. Here are 10 surefire ways to do it:
On the other hand, let's say you want to win them over. That's the subject of tomorrow's post... |
Salmon Theory, by Rob Estreitinho
Helping savvy strategists swim upstream.
Hey friend – Rob here. This is the last newsletter of the year, and goodness me what a year it's been. I was made redundant. I started a business. I lost my mother. I had my best year ever in terms of cash and confidence building. Ebbs and flows, eh? I hope you have a chance to take a break, genuinely turn off those notifications, and sleep in if you feel like it. I bring below 3x articles i wrote recently, and an event we're running in January. See you in 2025, and thanks for supporting...
Hey friend – Rob here. Here's what's been swimming around our brains lately: Synthesis-as-a-Service 5 things i’ve learned from Theophilus Wells IV The question i ask whenever i open a book [Bonus!] Social strategy, deconstructed Grab a cup of caramel tea, and let's get into it. Synthesis-as-a-Service And why it may be an underrated use case for hiring independent strategists. 5 things i’ve learned from Theophilus Wells IV Including directness, self-definition and why impostor syndrome is a...
Hey friend – Rob here. Do you worry about things? Or at all? My suspicion is that you worry far too much about everything. But don't worry, so do i. I think it's part of what makes strategists minimally good at the job. We are always wondering what else we might be missing. It's not a point of advantage, but it's definitely a point of parity. Worrying means we don't take anything for granted. And that's the first ingredient you need to challenge preconceptions about a problem. However. As you...