Rob Estreitinho

🍣 10 ways to break your strategist's heart

Published 2 months ago • 1 min read

Hi friend – Rob here.

Welcome to Salmon Theory, a daily newsletter to help marketers like you sharpen their minds.

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Let's talk about heartbreak.

Composer Tina Davidson wisely says:

"Let your heart be broken. Allow, expect, look forward to. The life that you have so carefully protected and cared for. Broken, cracked, rent in two. Heartbreakingly, your heart breaks, and in the two halves, rocking on the table, is revealed rich earth. Moist, dark soil, ready for new life to begin."

Beautiful. Alas, heartbreak comes in many shapes. And strategists have hearts too (i know!), which can be broken on occasion.

So, let's say you wanna break your strategist's heart. Here are 10 surefire ways to do it:

  1. “That insight is more of an observation, isn’t it?”
  2. “Can we get to the point soon?”
  3. “We get to write our own brief!”
  4. “We need a few more slides.”
  5. “Can we make it more exciting?”
  6. “Don’t call it a problem, call it an opportunity.”
  7. “Their strategy is to win over Gen Z.”
  8. “The problem is lack of awareness.”
  9. “Do we really need more research?”
  10. “We just need a setup slide.”

On the other hand, let's say you want to win them over.

That's the subject of tomorrow's post...

Rob Estreitinho

Strategist, writer, co-conspirator

Founder, Salmon Labs. Publisher, Salmon Theory.

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