🍣 Why strategy is a team sport

Published about 1 month ago • 1 min read

Hey friend – Rob here.

Old school ways of working: clients want the answer.

Modern ways of working: clients want options.

It's insane that so many places still refuse to accept this, or work with it.

The body language of doing so suggests they think clients are idiots.

When in fact, we see different market dynamics vs "the good old days":

Business structures are more complex
Timelines from brief to delivery are shorter
We operate on less clear information
More stakeholder input is needed along the way
Clients are probably better trained
Some might even be ex-agency

This does not mean agency responsibilities or processes aren't important.

It does mean they're not so exclusive that clients don't get to have a say in things.

It's one thing to have proper standards.

Quite another to be plain stubborn.

Strategy, if nothing else, is a team sport.

But our job isn't to execute every single play.

It's to effectively manage the players.

Keep swimming,

Rob

Rob Estreitinho

Strategist, writer, maker

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