π£ Why strategy is a team sport
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Hey friend β Rob here. Old school ways of working: clients want the answer. Modern ways of working: clients want options. It's insane that so many places still refuse to accept this, or work with it. The body language of doing so suggests they think clients are idiots. When in fact, we see different market dynamics vs "the good old days":
This does not mean agency responsibilities or processes aren't important. It does mean they're not so exclusive that clients don't get to have a say in things. It's one thing to have proper standards. Quite another to be plain stubborn. Strategy, if nothing else, is a team sport. But our job isn't to execute every single play. It's to effectively manage the players. Keep swimming, Rob
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Salmon Theory, by Rob Estreitinho
Helping savvy strategists swim upstream.
Hey friend β Rob here. This is the last newsletter of the year, and goodness me what a year it's been. I was made redundant. I started a business. I lost my mother. I had my best year ever in terms of cash and confidence building. Ebbs and flows, eh? I hope you have a chance to take a break, genuinely turn off those notifications, and sleep in if you feel like it. I bring below 3x articles i wrote recently, and an event we're running in January. See you in 2025, and thanks for supporting...
Hey friend β Rob here. Here's what's been swimming around our brains lately: Synthesis-as-a-Service 5 things iβve learned from Theophilus Wells IV The question i ask whenever i open a book [Bonus!] Social strategy, deconstructed Grab a cup of caramel tea, and let's get into it. Synthesis-as-a-Service And why it may be an underrated use case for hiring independent strategists. 5 things iβve learned from Theophilus Wells IV Including directness, self-definition and why impostor syndrome is a...
Hey friend β Rob here. Do you worry about things? Or at all? My suspicion is that you worry far too much about everything. But don't worry, so do i. I think it's part of what makes strategists minimally good at the job. We are always wondering what else we might be missing. It's not a point of advantage, but it's definitely a point of parity. Worrying means we don't take anything for granted. And that's the first ingredient you need to challenge preconceptions about a problem. However. As you...