Hey friend – Rob here. I like to describe myself as having been professionally born in the world of social and digital culture, but raised in the world of integrated marketing communications. Another way of putting it is by describing it as the anatomy of a strategy organism, whereby my backbone is integrated but my muscles are social by design. I get into weird analogies, so there’s two for you. Anyway, one of the blessings of having spent 6 years at VCCP was being exposed to the world of...