Movember is upon us, and so is what many are considering "the masculinity election" in the US. Over the past few weeks, i've been reading, reflecting and riffing with others on modern masculinity. And because this is a platform about helping strategists grow, there's tons of growth we as men owe to ourselves. Not to mention to others. So, here are 30 personal mini-reflections on being a modern man. (And so it's 100% clear, i'm writing this as a cisgender man, there's tons more nuance for non-binary folks.)
I could keep going with these, and the list will evolve as i have more conversations and learn more. Thank you to folks like Zoe, Robbie, Lauren, Adrian, Jess and Stuart for talking with me so far. If you want to have an on or off the record conversation about this too, email me at rob@salmonlabs.co. And if you'd like to support my Movember campaign (5th time i'm doing it!), you can do so here. On top of already donating every month, i will match every incremental donation.
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Helping savvy strategists swim upstream.
Hey friend β Rob here. Do you worry about things? Or at all? My suspicion is that you worry far too much about everything. But don't worry, so do i. I think it's part of what makes strategists minimally good at the job. We are always wondering what else we might be missing. It's not a point of advantage, but it's definitely a point of parity. Worrying means we don't take anything for granted. And that's the first ingredient you need to challenge preconceptions about a problem. However. As you...
Hey friend β Rob here. A few months ago i kicked off a video interview series, starting with Chris Rawlinson, founder of 42courses. You can watch it here. It was genuinely one of those wide ranging conversations where you start on point A and finish on point 37.1. And if that structure makes no sense, it's by design. I love randomness in exchanges. Anyway, there's tons of wisdom that i got out of Chris's brain, and some good lessons to help us all grow with a greater sense of compassion,...
Hey friend β Rob here. At its peak, Crispin Porter + Bogusky lived and died by a thought: βDon't write the idea, write the news headline.β This is true for creatives, but should also be true for our briefs. Sure β back them up, add context, explain where weβre coming from. But never lose sight of the headline of what you're asking. Friedrich Nietzsche once said: "I want to say in ten sentences what others say in a whole book." How often do you see briefs that are comprehensive, but not clear?...