Hey friend β Rob here. Movember is upon us, and so is what many are considering "the masculinity election" in the US. Over the past few weeks, i've been reading, reflecting and riffing with others on modern masculinity. And because this is a platform about helping strategists grow, there's tons of growth we as men owe to ourselves. Not to mention to others. So, here are 30 personal mini-reflections on being a modern man. (And so it's 100% clear, i'm writing this as a cisgender man, there's tons more nuance for non-binary folks.)
I could keep going with these, and the list will evolve as i have more conversations and learn more. Thank you to folks like Zoe, Robbie, Lauren, Adrian, Jess and Stuart for talking with me so far. If you want to have an on or off the record conversation about this too, email me at rob@salmonlabs.co. And if you'd like to support my Movember campaign (5th time i'm doing it!), you can do so here. On top of already donating every month, i will match every incremental donation. Keep swimming, Rob
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Helping strategists grow with compassion, clarity and creativity.
Hey friend β Rob here. I spotted this last week at Droga5's offices. And you know what, it's great advice. Especially for the over-thinkers out there (HI!). Those of us who show up with a rattlebag of: Intelligence Cultural references Peer reviewed studies Specialised words because why not (Latest for me is "category entry points".) And yet, there is a danger of being so good at thinking. We over-think things. And as a result overload others that work with us. Not a very good place to be.And...
Hey friend β Rob here. I recently went back to my vault of notes from the IPA Eff Test, something i do now and then. And boy do i have a nerdy new set of fun ways to think about effectiveness, hand-rolled just for you! I did this because a recent conversation emerged in our private community, on objectives and KPIs. So here's how i usually talk about it with clients, and yes this should be even before you brief the work. Broadly inspired by the wisdom of Binet & Field, who if you don't know...
Hey friend β Rob here. Memes are more than time wasting. They're research and development. You know why? Tension. Tension is interesting because it's hard. It's hard on our egos, who want it easy. It's hard because it signals trouble. It's hard because it's not linear. And yet, tension creates vibration. And vibration gets us hooked. And thatβs what every successful meme has. Tension. Followed by punchline. Plato was onto something similar: "Serious things cannot be understood without...