Hey friend – Rob here. The other day i was talking to a media agency and a moment of raw and real talk came up. I simply said: "i don't care if our work is sexy, i care that we have evidence of how it worked". Now, of course i care if the work is creative, but only so far as to show that creativity has greater payback. You wouldn't believe the air of relief from the head of data on the call. It suggested two things to me: We don't speak enough in each others' language We don't behave enough...