Hi friend – Rob here. Today on Salmon Theory+: a summary of 'Creative Mischief', by Dave Trott. It's a phenomenal book in that it's phenomenally practical – a rare feat in this industry. Dave has a fantastic way of breaking things down into simple language we all can understand. And that, in and of itself, is how you get good at this business, by talking like real people do (or as close as you can!). Let's get into it. 📝 TL;DR: Am i learning something new, or am i being entertained? Does it...