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Salmon Theory

🍣 You need self-awareness, not self-aggrandisement

What's your superpower? This is a question we ask often in the world of strategy. It's not a bad question. I wonder if it's misleading. A superpower feels grandiose. But also inherited. It's something you had little control over. If anything, you can channel it. A superpower also feels single-minded. It's why so many of us use this this analogy. Own one thing. Then execute it over and over. However. There are many ways to be the hero in your story. Superpowers are one version of events. I...

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