Hey friend – Rob here. I'm still on holiday, probably not thinking about marketing (too much). But i got you covered here, plus with some more exclusive resources. This week is still coming from the newsletter archive. As of next week, i'm back with more ✨ original material ✨! Ok, let's get into it. If you want memorable work, you need to do this first At its peak, Crispin Porter + Bogusky lived and died by a thought: “Don't write the idea, write the news headline.” This is true for...