Rob Estreitinho

🍣 Strategists don't get better

Published 2 months ago • 1 min read

Hi friend – Rob here.

I've always been a fan of what Richard Huntington says:

"Strategists don't get better, they just get faster."

It feels like a counter-intuitive view of success, but it works.

In a very meta twist, this is why i love a good one-liner.

Or a good one-line paragraph.

Or indeed, a good shortcut.

It forces you to simplify to an extreme.

At work, this is pretty handy too.

You get a brief.

You read it.

You research things.

You start making sense of it all.

Discuss what sense the team is making too.

And eventually, you reach my favourite part of the chat.

"So basically what we're saying is they should..."

What comes after that is the real gem.

It's the proof in the pudding.

The winning moves.

The real question:

How fast can you get there?

I think this is what Richard means.

If you're in the room, assume you're talented.

The question is, how fast do you get there?

This is why doing the reps matters.

Practising daily.

Obsessively, even, if that's your thing.

It's what writing does to me.

It helps me sharpen my mind.

So i can get to things faster.

It's also why i give myself 250 words max.

If i don't get to a point by then, go again.

Freedom of a tight brief, yeah?

And it's why i like dissecting books.

To help me – and you – shortcut our processes.

Get faster by sharpening your mind.

Damn right.

Rob Estreitinho

Strategist, writer, co-conspirator

Founder, Salmon Labs. Publisher, Salmon Theory.

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