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Salmon Theory

🍣 What's the biggest question in strategy?


Hey friend – Rob here. Sometimes writing this newsletter just feels... fun. And that, for me, is a greater marker of success than it ever feeling perfect. Optimise for smiles, not secret hacks. Today is the usual medley of micro things, free for all. Later this week i'm dropping a Salmon Theory+ exclusive on synthetic research. Enough intro, let's get into it! Get sight of your team's performance. I've teamed up with seasoned team lead (and friend of Salmon Theory) Arthur Perez to create...

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