Read the archive | Subscribe to Salmon Theory | Upgrade to Salmon Theory+ Hi friends – Rob here. Years ago, i interviewed Zoe Scaman for Salmon Theory. What a conversation that was! In it, she said this: "There’s often no clear delineation between advertising problems, organisational problems, product problems." She was talking about the role her company Bodacious plays with organisations. But it's a valuable lesson even if you don't run your own thing. It bores me when people belittle...