Here's a career question for those of you who work with social media. Are you a social strategy director, or a strategy director with social muscle? There’s a big difference. It will determine the course of your career. To understand this, we need to think about complex adaptive systems. Consider this idea by Stuart Brand: “Fast learns, slow remembers. Fast proposes, slow disposes. Fast is discontinuous, slow is continuous. Fast and small instructs slow and big by accrued innovation and by...