I love a pithy mantra. And very few got pithier than graphic designer Abram Games: "Maximum meaning, minimum means." It was his philosophy towards design. But really, it's powerful for any form of communications. The strategic process could be summed up in two simple steps: Researching with intensity Writing with intent But the second step is something we often miss. Or forget. Or don't have time for. That's how you end up with 40 setup slides. Intellect, in short, is nothing without...