Hey friend – Rob here. This week on Salmon Theory: The importance of winning in decades How to make sense of the Met Office x Giphy partnership Wind-related wisdom on receiving client briefs If you've missed previous editions, you can read the archive here. And if you've not already, don't forget to join our private community. Alright, let's go in 3, 2, 1... 1. Decades. "Never try to win the moment at the expense of the decade." Shane Parrish One of the great lessons i have been learning...