Salmon Theory

🍣 Power, choice architecture and social effectiveness

Published about 1 month ago • 8 min read

Read the archive | Subscribe to Salmon Theory | Upgrade to Salmon Theory+ Join 100s of marketers creating more clarity in less time. Upgrade to Salmon Theory+ to unlock micro book summaries, case studies, strategy guides, full archive access, private community access, and more. People say it's "ridiculously easy to digest, but also sometimes seriously profound." Damn. Join Salmon Theory+ Hey friend – Rob here. You know when you grow up in a 🇵🇹warm country🇵🇹 but then you hit 35 and you hate...

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