Hey friend – Rob here. Ok, so i'm totally obsessed with Taskmaster. I actually wrote big chunks of this newsletter while watching it and eating cashews. There should be a workshop on problem solving based on that show alone. Anywho. This week on Salmon Theory: Blindness. I summarised 'Wilful Blindness'. I LOVED this book. I think you'll like it too. Burgers. I summarised McDonald's IPA Paper. And now we're both hungry. Comms. Comms Planning 101. Loads of folks seem to be asking about this. So...