Dogmas in strategy can go die a death. There, i said it. And i meant it. The issue with dogmas is they create a false sense of control. You try and fit the world into your worldview, and to hell if it doesn't. But that's not how it works. There's always context. And there's always context you're not aware of. You're not the only smart cookie in town. When working on a strategy project, remember what Epictetus said: "The chief task in life is simply this: to identify and separate matters so...