Hey friend – Rob here. I was listening to Harry Dry on a podcast the other day, and what a gem it was. It made me feel reinvigorated about why i do Salmon Theory every single week. To give you practical stuff. Not just pretentiously philosophical planning ponderings. 4 hours a piece, give or take, so you can consume them in 4 minutes or so. Yummers. On which note, today we have not one, not two, but three effectiveness case studies. Ananas Anam, Budweiser, and CALM. All of which won Creative...